YOUR STRATEGY MATTERS
BEFORE IMPLEMENTING A STRATEGY
BEFORE IMPLEMENTING A STRATEGY
BEFORE IMPLEMENTING A STRATEGY
Your analytics are a key way to find correlations between content pillars,
audience engagement, and overall performance.
AND AFTER 90 DAYS!
BEFORE IMPLEMENTING A STRATEGY
BEFORE IMPLEMENTING A STRATEGY
Implementing a strategy specific to my client's audience boosted visibility tenfold!
PREVIOUS PROJECTS
Service Rentals isn’t afraid to talk sh*t … literally. Porta potties are one of their most essential, yet unfortunately overlooked rentals. To draw more attention to this product, I leaned into their playful brand voice and took a humorous approach. Instead of a hard sell, we kept it light, and the post tripled their usual shares by turning a “stinky” rental into a crowd favorite!
Christmas on a beach in Hawai’i … with a jar of Liko Lehua, of course! To boost holiday sales, I tapped into the nostalgia of warm beach days in Hawai’i. Leaning into that emotional connection inspired customers to support a locally owned business and share a taste of Hawai’i through their seasonal gifting.
Many designers shy away from the spotlight, but this time, they stepped into it. I paired an upbeat, trending audio with eye-catching movements to draw viewers in as I introduced each team member. My goal was not only to showcase the talent behind the work, but to highlight their personalities and bring a human touch to an already well-loved business in Hawai’i.