The magic is in the details! For Sae Design Group’s client book launch, I highlighted the thoughtful design choices that usually stay behind the scenes. Pulling back the curtain on the process nurtured rapport with their audience by showing the intention and detail that goes into bringing a vision to life.

To boost interest in “under-rented” tools, I shared demo content showcasing their functions and best uses. My goal was to educate Service Rentals’ audience with helpful tips they might not have considered - connecting with them in an informative, approachable way rather than just pushing rentals.

Many designers shy away from the spotlight, but this time, they stepped into it. I paired an upbeat, trending audio with eye-catching movements to draw viewers in as I introduced each team member. My goal was not only to showcase the talent behind the work, but to highlight their personalities and bring a human touch to an already well-loved business in Hawai’i.

Service Rentals isn’t afraid to talk sh*t … literally. Porta potties are one of their most essential, yet unfortunately overlooked rentals. To draw more attention to this product, I leaned into their playful brand voice and took a humorous approach. Instead of a hard sell, we kept it light, and the post tripled their usual shares by turning a “stinky” rental into a crowd favorite!